When it comes to my most un-favourite parenting tasks, shopping for shoes is down there with combing for nits and wiping snotty noses - just really no fun at all.
So I was really pleased to be asked by Start-Rite to try out their online fitting service. I am a big online shopper but I've never bought children's shoes online before - I always assumed that queueing up in a noisy, too-warm shoe shop was one of the delights of parenthood, like stretchmarks.
But we gave it a go.
The actual measuring part is very easy, you don't even need a tape measure. You print out a sheet from the Start-Rite website, and cut off a marked strip to wrap around each foot to get the width. Your child then stands on the printed out page so you can see the length of their foot. These measurements then get put into the site to generate your child's size, and the system then tells you which shoes are in stock at this size. The site also has a video you can watch with more shoe fitting tips.
My daughter's shoes, from the Angry Angels range for older girls, were even easier - just print out the sheet, stand on it and there's your size.
So that's the theory, but did it work?
Well, almost. My son's trainers fitted like a dream. There's a good bit of growing room around the toe, but not too much and the shoes stay on well. He is really chuffed to bits with his footballer-style trainers (RRP £34), and I am quite pleased that the antibacterial footbed will stop them getting smelly. The picture here shows them after six weeks of wearing - they're a bit mucky because they've been on a school trip (as indeed has their owner) but they're not at all scuffed and have continued to fit well.
My daughter's shoes, it has to be said, were on the big side. This is where, if we'd been in a shoe shop we could've tried half a size down or another style. And whilst we could still have exchanged these, it would've meant posting them back and waiting for a replacement - always a danger with online shopping. So we decided to keep them and wait until her feet have grown a little.
The style, which you can see above, is lovely - it's called Diva (RRP £25), and has a satin feel with a cute ribbon bow on top. They're a great compromise for when you need a fairly smart pair of school shoes, but your daughter only cares if they look good.
Over all, I would give the online fitting service 8 out of 10. It's not 100% foolproof, but it's a good option if you can't or don't want to go to a shoe shop. I wouldn't do it if I was in a rush, but I feel much more confident that it can work well, especially when you're measuring the width as well as the length of the foot. My son is now unlikely to see the inside of a shoe shop until he can pay for them himself. My daughter, I suspect, will have other ideas.
Thanks to Start-Rite for sending us these shoes to try out the service.
Would you like to try out the online fitting service too? Check back here tomorrow when Start-Rite will be giving away a pair of shoes from their fantastic Angry Angels range.







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