And on the subject of website revamps, have you seen what they've done to the MediaGuardian site? Jinkies, what's all that about?
Actually I think it's rather a cunning stunt. In days of yore, when all we had was ye olde traditional newspaperes to read, everybody in media land would buy The Guardian on a Monday. How we loved its media section and, more importantly, the jobs bit at the back. (Media job ads are a law unto themselves. In an effort to cut down the droves of unsuitables who might apply, many ads will tag on a random element at the end - 'Banjo playing an advantage.'....'Must be in possession of all of Duran Duran's back catalogue' etc etc)
So I always bought The Guardian on a Monday, for years and years. And then, like many people, I got in the habit of reading the website instead. Until recently, when it suddenly became so busy it's practically unreadable.
Now, I learnt to read when I was 4, so I like to think that it's a well-embedded life skill. Not so when you visit MG central. First you start on the left - reading, reading, here are some words, oh look some bugger's left the BBC, how interesting. But lo! What is happening now? Eyeball 2 is distracted by a big bunch of words and pics in the middle of the page, and sets off on an independent reading expedition. Eyeball 3 does not exist, so there's nobody left to deal with the other column on the right hand side of the screen. Eyeball 1 decides to have a shufty instead. At this point I start to go boing-eyed and have to have a lie down.
Honestly, I have tried to read the new MediaGuardian site on several occasions, and have come away with a headache every time. So today, for the first time in weeks, I went out and bought the paper instead. And that's when I realised the wisdom of the redesign - Make your website so it can only comfortably be read by creatures with 3 eyes, and everybody else will have to shell out for the paper. Revenues rise and the newspaper industry is reinvigorated. Genius!
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