Getting Ink Requests is a new blog designed to help journalists and case studies meet in perfect harmony. Hurrah say all the freelancers, and thanks for making the gnarly task of finding case studies that bit easier.
Not so says student journalist & blogger Dave Lee. (I do love a Student With Something To Say, almost as much as I love Students Who Shrug and Mumble. You have to watch out for the S & Ms, they are slow burners who will eventually come to great things).
Writing in the Press Gazette student blog, Dave laments the outrageousness of looking for people to fit the story you're writing. He feels it's downright unethical to look for case studies to fit pre-conceived stories. Instead he pins his hopes on finding "extraordinary people around every corner".
I once worked for a TV show editor who believed, like Dave, that there's a story round every corner, and it's just a case of going out and finding them. So we were banned from advertising for case studies, and were instead dispatched around the UK to approach people in shopping centres etc to ask if they had a story to tell.
It was a HORRID experience, a poor use of time and ultimately worthless in terms of actually finding people for the programme. Imagine you're out doing your shopping and someone from a TV show approaches you and asks (a) if you have a story and (b) are interested in talking about it on TV? Naturally you'd tell them to eff off immediately.
Now of course everybody's got a story of one sort or another, but where does a researcher start to find it if they've just randomly stopped someone on the street ('Anything happen in your childhood? No? Umm...how about adolescence? Any teenage traumas? etc etc ad feckin' infinitum).
It took days and days and contributed absolutely zipola to the programme - not one interviewee was found via these stop and search tactics. All it produced was an exhausted and demoralised production team. And in the end we did have to advertise for case studies, in order to avoid producing a chat show without any guests.*
The only way this research method could possibly have worked was maybe with an enormous staff of people approaching vast quantities of people. A bit like...oh yes...distributing case study requests via a website.
The more specific you can be about what you are looking for in a case study, the easier it makes it for someone to put their hand up and say 'oh yes, that happened to me'. Of course there will be times when you find the case study first and the wider story follows later, but in general this is not how the media world works. A Thing happens, a journalist researches and writes about it, and in the process looks for case studies to prove that The Thing is real (and to make it less of a snore if it's an economy story).
The times when you find the case study first and develop the story from there are in the minority. I guess the answer is always to keep your ears open because you never know if your next case study will find you or vice versa.
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* The TV programme in question only lasted one awkward series. Several of its staff left the television industry soon after making it. The production company in question prospers on and is now making the bogglesome Lily Allen show for BBC3. Go figure.
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