Lesson one at coaching school tells us that coaching is definitely not about giving advice. The reason for this goes to the root of all personal development - for true fulfillment, it's vital to take responsibility for your own life.
If you act based on my advice and it works out, that's a victory for me. If it doesn't work out, you can blame me. At no point are you taking responsibility for your own actions. It won't help your confidence or self esteem one iota and will simply reinforce the (mistaken) notion that you can't do it yourself.
On the other hand, if you act based on your own instincts and it works out, that's a much more powerful step to take. And if it doesn't work then at least you tried. You're standing on your own two feet as an active participant in your own life, rather than a passive victim.
However, when coaches start working with real clients, applying this tenet can become a struggle. After all, people become coaches because they want to help others. And at first the natural impulse is to want to be the expert, to jump in with suggestions and lots of 'I know what will help with that'. And some clients will directly ask "What's your advice? What would you do?". It's up to the coach to develop the ability to leave their judgements behind and help the client find their own solutions.
So what is the coach to do when they feel they have the answers to what the client is seeking? I think the first step is to recognise how much of this is the coach's own ego getting in the way. How can any of us presume to have the answers to anyone's life but our own? When you think you know what's best for another person, then you're probably wrong.
However, wrapped up in this are the client's expectations. Coaching clients today have a clearer idea of what they want and do expect that the coach will have some sort of specialist knowledge and background to bring to the table. I am a media coach, I have worked in the media one way or another for over 20 years. So I know the culture, the issues, the language, the challenges. I know how successful media freelancers operate, and which websites and resources are more useful than others. Would it really be serving my clients to sit on this knowledge and wait for them to find it themselves? I think not. Maybe you could call it giving advice if I let a client know about a book they might find useful, but is still up to the client to take action and read the thing. And of course how they apply it will differ with each individual. There is a big difference in saying to a client 'I think you should do X' and letting them know that X exists. The whole point of coaching is to get people moving faster than they would alone, and this is one of the ways we do this.
My way of approaching this and using my experience without actually advising the client is to say 'Other people in your situation find X helpful, others don't, still others do Y or Z' so that it becomes part of the coaching conversation and the ideas which are being generated. It's up to the client to choose which idea they want to adopt - could be one of theirs or mine or a combination of both, or neither. Ultimately clients make their own decisions about what they need to do next, and the coaching framework ensures that they do more than they would have done alone.
And the funny thing is, my clients sometimes say 'Thanks for all your advice' when I have been quite careful not to give them any. It wasn't me who gave you all that great advice, it was you.
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