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    Joanne Mallon is a freelance journalist and life and career coach who specialises in working with people in media.

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« KOR, look at that Geomag | Main | Adventures in time and space and Cardiff »

January 22, 2014

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Freya

Thanks for the post, it's brilliant of course, but I have a question; what if you pitch something while you have enough work, the pitch is accepted but you don't have time to fulfil it? Obviously that's a nice problem to have but not if you have to disappoint people.

Joanne Mallon

Good question Freya. Personally I find that work always expands to fill the amount of time available, so you probably can get it done even if it's a temporarily tight squeeze. If you are pitching when you're already busy then presumably it is a fantastic story you can't ignore, so therefore it will be easier and more enjoyable to write than some boring slogfest. Otherwise why bother pitching?

Alternatively, don't pitch story ideas but do spend regular time on the stuff I've mentioned above, particularly social media. Always make sure you're working 'on' your business as well as 'in' your business. Doing stuff to raise your profile can be as useful as pitching (if not more so) because it makes it more likely that work will find you without you having to pitch for it.

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